Published by Melissa Madigan, Marketing Coordinator, ACGI
Thinking back to last week’s ASAE Annual Meeting, did you ever find yourself completely lost in a conversation full of words like “SoLoMo,” “BYOD,” or “memes”? Well, if you were lucky, you may have discovered one of the sessions that explained these common business, social and technology terms, which are often misunderstood.
Martha Jack of eConverse Social Media Consulting and Mandy Stahl, social communications and strategy manager for ASAE, led the session, What Are They Talking About? Here’s a list of 10 terms and definitions that were shared, and a few others we’ve added to the list:
SoLoMo: An inclusive term for three big trends and marketing opportunities: social media, local commerce and mobile platforms. Need an example of tying these three together to promote a brand? Check out the Nike Plus app and you’ll see what we mean.
BYOD: Bring Your Own Device, be it smartphone, tablet, laptop, or other form of technology. This is quite common for conferences like ASAE 2013, where attendees are on-the-go and will more than likely need some type of device to document their experience.
Meme: A repeated phrase, photo, visual or buzzword. A few popular examples include Grumpy Cat, Overly Attached Girlfriend, and the term “YOLO”.
Folksonomy: The use of tags or #hashtags to classify and organize content online. At the conference, #asae13 was the official hashtag to help promote the conference across Facebook, Twitter and Instagram. We also used the hashtags #acgitravels and #acgiteam to highlight our experience.
Social Capital: This is the value of social networking. How to measure it is still up for debate, but many factors that have influenced the value include quantity of Likes, Followers/Friends, Shares and Impressions, as well as quality of responses and trust level with the brand or business.
Mobility: The ability to access social spaces and interact from anywhere. Thanks to smartphones and other smart devices (and the Internet), location-based information is at your fingertips. Examples include using Yelp to explore local restaurants and attractions, or tagging your location (also known as “geotagging,” that one’s on me!) on a Facebook photo.
Viral: A video, photo, or story that quickly spreads across the Internet and raises to popularity due to the shares/likes it receives. This has led to many “internet-sensations” we can now say we know –whether we’d like to or not. Example: Rebecca Black and her “Friday” video.
Big Data: Used to describe extensive and detail-rich data sets. Not even today’s technologies can keep up with analyzing the mass amounts of data available, but what’s becoming more important, especially for our clients, is the security of their data and having constant access to it. With our own software, Association Anywhere gives associations convenient access to their data at any time, from anywhere, by hosting it in the Cloud (see next definition).
The Cloud: This phrase describes the use of the internet to deliver various services to the consumer –for ACGI that means delivering services like membership management, finance modules and submissions management to our clients. At ACGI, we host the software and the data so that our clients are free to use these services at their convenience. More details here.
Gamification: This describes the systems and processes that drive engagement. ACGI’s Community Anywhere module allows members to earn points for posting content, making comments, updating their profile and other interactions relevant to your association.
Is your head spinning from all of this helpful information yet?
Knowing these terms and explanations will have you better prepared to carry a conversation with the next group of Millennials you come across. It also has the potential for growing social capital and member engagement within your own associations and networks.
Let us know if you put any of these new terms to the test, or if you have more to add to the list!
Additional sources: Mashable, mindjet.com
