Published by: Melissa Madigan, Marketing Coordinator, ACGI Software
At this year’s ASAE Marketing, Membership and Communications Conference, I picked up several useful tips from sessions covering association membership marketing, content marketing and communicating with the media and PR professionals.
One Learning Lab session that stood out to me was Powering Your Event Brand, hosted by these three event branding divas you’ll want to get to know!
Brand management, communication and consistency are all critical elements of your event’s success. This session gave tips for defining your event brand to build loyalty, brand advocates and fuel the power of your event.
We’ll be covering more topics related to marketing and branding, specifically for associations, in upcoming blogs. Missed us at MMCC 2013? No worries, we’ll be at ASAE’s 2013 Annual Meeting in Atlanta, Georgia in August. Hope to see you there!
Finally, we’d like to congratulate Lynda Roy! She stopped by our booth at MMCC and won a pair of Beats Solo HD headphones. If you missed your chance, be sure to visit us at our next event – CESSE, July 16-18, Providence, RI.
Photo Credit: ISA International Sign Expo